1989 as a way of marking that this album will have a very 80s-inspired sound but also 1989 being the year Taylor was born and therefore this fifth album is like a rebirth and she’s going in a new direction and trying new things and TAYLOR SWIFT IS STAYING TRUE TO WHO SHE IS, TO HER CORE SELF AS SHE WAS BORN - HER BELIEFS, VALUES, SKILLS. ETC. - BUT ALSO REBUILDING HERSELF, MUSICALLY AND PERSONALLY, IN EXCITING WAYS AND GOSH TAYLOR SWIFT IS TRULY IN HER PRIME AND IT IS A GLORIOUS ERA